By GolfDigesME.com
Viya Golf, part of Wasl Hospitality & Leisure, has entered into a management deal with Abu Dhabi’s Aldar Properties to manage its golf operations (courses and clubhouses), leisure facilities, and all dining outlets at Yas Links Abu Dhabi, Saadiyat Beach Golf Club and Yas Acres Golf & Country Club.
The new agreement, effective from September 1, will see Viya Golf look after all aspects of the golf operations; maintaining areas of existing excellence and delivering operational improvements to enhance all golf, leisure and dining experiences for members and visitors. This includes adding Aldar’s clubs to the Viya app, giving its members rewards and access to golf, leisure and dining experiences.
Viya Golf Chief Executive Officer, Christopher May, said: “We are proud to announce the addition of Yas Links Abu Dhabi, Saadiyat Beach Golf Club and Yas Acres Golf & Country Club to our golf portfolio. We are excited by our new relationship with Aldar. We will deploy our best-in-class golf services, dining, leisure and management expertise, alongside industry leading technologies, to not only deliver Abu Dhabi’s very best golf and leisure experiences but to grow the game of golf and help drive tourism in the Emirate.”
Klaus Assmann, Chief Executive Officer at Aldar Hotels and Hospitality, added: “Our golf portfolio includes some of the world’s best courses and complements our diverse range of leisure and hospitality assets located at two of Abu Dhabi’s most desirable destinations, Yas Island and Saadiyat Island. With Viya Golf, we hope to further expand the experience at our courses, attracting even more visitors from local communities, the wider region and overseas.”
Yas Links Abu Dhabi is a true links golf course, located on the western shores Abu Dhabi’s Yas Island with views of the Arabian Gulf and is home to the DP World Tour Rolex Series Abu Dhabi HSBC Championship.
Viya is the region’s fastest-growing golf business, transforming and modernising the game across the Middle East through technology-led innovation. Alongside its sister business, Dubai Golf, Viya forms part of Wasl Hospitality & Leisure’s diverse, fast-growing golf and leisure portfolio. The group holds the regional license for the widely popular Topgolf entertainment venues, in addition to developing and operating its successful golf booking, lifestyle and membership app. Viya also recently launched the new golf holidays booking website, Viya Holidays, to help grow inbound tourism to the UAE.
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