A new approach as eGolf Megastore opens in Dubai Hills Mall

By GolfDigestME.com
eGolf Megastore, the largest golf retailer in the Middle East, has opened its newest outlet at Dubai Hills Mall. Strategically located between Downtown Dubai and Dubai Marina, eGolf Dubai Hills Mall delivers a dynamic shopping experience with easy accessibility for customers.

The opening of eGolf Dubai Hills Mall joins the company’s Dubai Mall flagship store in building a new standard for eGolf stores — a premium and modernised shopping experience for every customer.

“With this store, I believe that eGolf is now strategically set up across the UAE to allow customers — golfers and beyond — to access our stores, both on the ground and online,” Dean Cheesley, eGolf CEO, told Golf Digest.

“Dubai Hills allows a crossover of shoppers, from the dedicated golfer to the casual sportswear customer who would maybe just be looking for nice apparel.

“With stores in Abu Dhabi, Al Wasl, Al Quoz — our central hub — and beyond, we are now available for all our customers in a variety of areas.

“I am so happy to launch this store as it will help us move forward as the No. 1, not just for golfers but for all sports fans.”

The Dubai Hills store design encompasses the creation of a retail space with modern elements centred around enhancing the customer’s journey throughout the store.

The store’s dedicated apparel and footwear zones boast a selection of favourite and new brands. J Lindeberg, PXG, Nike, Adidas, Under Armour and Puma feature, along with new brands Lyle & Scott and Galvin Green. The footwear zone highlights the latest drops from Nike, Adidas, Ecco, Puma, Cole Haan, FootJoy and Under Armour.

The hardware zone incorporates a dedicated display from Honma, featuring the brand’s latest releases including golf’s most exclusive set, the Beres 5 star, which draws headlines for its use of 24-karat gold and a AED 270,000 price tag for the complete set. Similarly, and a first in the region, is a dedicated hardware display within the store for Japanese premium brand XXIO.

The store is equipped with a GC Quad launch monitor and a shaft wall matrix providing over 20,000 clubhead and shaft combinations, together with another first in a mall space in the region, a SAM Putt Lab, for a comprehensive putting fitting experience in store. In addition, re-gripping and loft and lie adjustment services will be available to customers.

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A new approach as eGolf Megastore opens in Dubai Hills Mall

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