By GolfDigestME.com
LIV Golf announced support for the Zahra Association, a charitable organisation dedicated to empowering people affected by breast cancer and striving for a cancer-free society, as part of its LIV to Give programme at the LIV Golf Invitational Jeddah this weekend.
Players donned pink ribbons in honour of the fight against breast cancer while special events took place throughout the course at Royal Greens Golf & Country Club, site of LIV Golf’s Middle East debut. In coordination with the Pink Lemon movement for October’s breast cancer awareness month, nearly 500 cancer survivors participated in a 1.5 km walk on Friday from the clubhouse to the 16th hole overlooking the Red Sea and also formed a human pink ribbon on the driving range, recreating the symbol that expresses awareness and support around breast cancer.
Lebanese singer Elissa, a cancer survivor, made a special appearance on Saturday to welcome the crowds of supporters attending the cancer awareness event. Following the conclusion of the second round, the star participated in a meet-and-greet and Q&A session at the course to highlight the important work being done to combat the disease.
“You need to test as regularly as you can, even if you are feeling healthy, because knowing early can help in the treatment,” Elissa said. “To every woman out there, if you love your children and love your family, please get yourself tested early.”
Atul Khosla, President and COO of LIV Golf, added: “LIV Golf is proud to join together with the Zahra Association, its Pink Lemon movement, and local community members to support a cause that affects all of us,” said. “Through LIV to Give, our efforts are raising awareness and financial support to fight breast cancer, encouraging healthy lifestyles with partners like Roshn, and supporting youth development through golf — all actions to make a positive impact on local children and families.”
Throughout the week, LIV Golf’s donations and charitable work spanned a variety of initiatives that make a difference in local communities. In collaboration with Roshn, the tournament’s presenting partner, LIV to Give supported the KAYL Association for Combating Obesity through Roshn’s social responsibility programme, Yuhyeek. Players Bryson DeChambeau, Anirban Lahiri and Marc Leishman participated in the LIV to Give chipping challenge, set up by the 16th hole at the course, with proceeds benefitting the charity.
In lead-up to the tournament on Wednesday, LIV Golf also hosted a special golf clinic for schoolchildren from King Abdullah University of Science and Technology, introducing the fundamentals of the game to local youth. The clinic aligned with LIV To Give’s focus on uplifting the next generation of leaders through the sport.
All initiatives were part of LIV to Give, LIV Golf’s impact platform announced in June with a $100 million commitment to support a broad range of initiatives targeting education, sustainability, golf development and programmes that enhance the wellbeing of communities around the world.
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