It was May 2000 when Hal Sutton heard that Tiger Woods had changed from a wound Titleist Professional 90 golf ball to Nike’s solid-core, urethane-covered Tour Accuracy sphere. Said Sutton, “That can be a very dramatic change in a person’s life.”
The new combination in the AVX works to continue the ball’s performance metrics as Titleist’s softest feeling, lowest spinning and lowest launching premium ball in the family led by the perennial top-selling Pro V1 and Pro V1x.
The company’s new T-series of irons continues on that path, and now reaches a previously underserved segment of the market with the T400, a club some would consider to be on the border of super game improvement.
Rickie Fowler is a trend setter, but Fowler’s use of a Puma stand bag to house his clubs last week at the Farmers Insurance Open isn’t the reason Jon Rahm, Jimmy Walker and other TaylorMade and Titleist players are allowing their caddies to lighten the load at this week’s Waste Management Phoenix Open.