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Getting to know all there is about what is in store for eGolf Megastore, the largest golf store in the Middle East.
DP, when you reflect on your journey in the golf industry, what moment makes you most proud?
To have played a role in elevating the standards of the game in our region, to consistently serve golfers with world-class equipment and experiences and to push the industry forward in even the smallest way—that’s what truly stands out.
In an industry built on precision, discipline, and passion, I’ve always believed that excellence is not a milestone—it’s a responsibility.
And if, through our work, we’ve helped golfers play better, experience more, and expect higher standards—then that, to me, is something worth being proud of.
How does your role as General Manager of eGolf Megastore allow you to combine your love of golf with your entrepreneurial mindset?
As General Manager of eGolf Megastore, I’m uniquely positioned at the intersection of the golfer, the product, and the evolving ecosystem of the game. That vantage point allows me to think beyond transactions and focus on transformation.
Golf in the Middle East is at an inflection point. Participation is expanding, formats are evolving, and expectations are shifting rapidly. My role allows me to actively influence that evolution.
We are not just responding to demand; we are helping create it.
By integrating technology, reimagining retail experiences, and building deeper customer engagement models, we are redefining how golf is discovered, accessed, and enjoyed. From first-time players to seasoned golfers, the goal is to elevate every touchpoint.
At its core, this is where my entrepreneurial mindset comes alive; identifying where the game is going, not where it has been, and building platforms that can scale with that vision.
Because the real opportunity is not just to grow within the industry, it is to expand the industry itself.
eGolf Megastore
Dubai has a unique lifestyle—how does living here influence the way you approach golf, work, and leisure?
Dubai elevates your mindset; it pushes you to think bigger and execute faster.
In golf, it showcases how the game can be both premium and accessible, reinforcing the need to evolve formats and experiences.
In work, the pace and ambition demand constant innovation and global standards.
Even leisure becomes purposeful, driven by exposure, networking, and ideas.
Ultimately, Dubai shifts your perspective from limitations to possibilities and in a growing industry like golf, that makes all the difference.
What’s the most luxurious or memorable golfing experience you’ve enjoyed, either locally or abroad?
Two experiences stand out—Apogee Golf Club and The Grove XXIII.
Both represent golf at its absolute pinnacle—not just in terms of course design, but in the overall experience.
Apogee delivers a pure, performance-driven environment built around serious golfers, where every detail is designed to elevate the game.
The Grove XXIII, on the other hand, redefines exclusivity and hospitality—seamlessly blending luxury, privacy, and innovation.
What makes these experiences truly memorable is not just the infrastructure, but the intent behind them; a relentless focus on excellence, personalisation, and pushing the boundaries of what golf can be.
When it comes to building the perfect team or store experience, what’s your personal philosophy?
At the core of everything I believe is simple: business is people.
My philosophy is rooted in servant leadership; if you take care of your team, they will take care of your clients.
Building the perfect team or store experience isn’t about control; it’s about empowerment. It’s about creating an environment where people feel valued, trusted, and inspired to deliver their best every day.
Because when your team believes in what they’re doing, that energy naturally translates into how they serve customers.
Ultimately, great customer experiences are not engineered, they are a byproduct of a strong, aligned, and cared-for team.
Outside of the organisation, how do you stay connected to the game and improve your own swing?
It’s been over a decade with eGolf and the journey still feels as exciting as day one.
While we’ve grown into an established SME, we’ve consciously retained an entrepreneurial mindset. That curiosity and hunger to evolve is what keeps us connected to the game, we truly love what we do, and that reflects in how we operate.
More recently, as we build the next generation of leaders within the business, I’ve made a conscious effort to step out of the office and get closer to the ground, spending more time with our clients, understanding their needs, and experiencing the game through their lens.
For me, improving my “swing” is not just technical, it’s contextual. It’s about staying immersed in the ecosystem, listening, learning, and continuously refining how we serve the golfer.
Because the closer you are to the player, the sharper your understanding of the game becomes.
RELATED: Quick 9 with… eGolf Megastore CEO Dean Cheesley
As someone who appreciates the finer things, which aspects of golf gear or apparel do you personally gravitate toward?
We’re fortunate to represent some of the finest global brands in the region—so choosing just one has never been easy.
I often find myself rotating between 3–4 mixed bags, each bringing together the best of different worlds. It keeps the experience fresh and reflects the diversity of innovation across the industry.
I’m also naturally drawn to vibrancy and expression. Brands like Peter Millar, G/Fore, J.Lindeberg, Greyson, and Puma consistently excite me—each season pushing boundaries and raising the bar in design and performance.
That said, I’ve always gravitated towards limited-edition pieces; especially those with a touch of exclusivity and subtle “bling.”
For me, it’s not just about performance—it’s about identity. The finer details, craftsmanship, and uniqueness of a product elevate the entire experience.
Because in golf, as in life, it’s the details that truly define the standard.
eGolf Megastore in Al Quoz, Dubai
Looking ahead, what’s your vision for taking eGolf Megastore to the next level?
The vision is clear—grow with strength, scale with intent, and elevate the standard of retail.
Our immediate focus is on expanding across the GCC, establishing a stronger physical presence while staying true to what we do best, delivering exceptional product and service.
At the same time, we’re actively looking at integrating AI and data-driven systems to enhance decision-making, personalise customer experiences, and build a more intelligent retail ecosystem.
Equally important is investing in people, developing a strong second generation of leaders who can carry the vision forward and scale the business sustainably.
Ultimately, this is not just about growth in size, it’s about raising the bar for what golf retail can and should be in the region.
And finally, when you need to unwind, what’s your go-to Dubai spot to relax after a busy week in golf retail?
For me, unwinding is about simplicity and perspective.
It’s either a quiet round of golf—where you can reset and reconnect with the game—or a bike ride with close friends along the mountain highways, away from the city’s pace.
Both offer a different kind of clarity; one grounded in focus, the other in freedom.
And in a fast-moving environment like Dubai, that balance is essential.
Main image: eGolf Megastore
This article was featured in the April 2026 issue of Golf Digest Middle East. Click here for a digital issue of the full magazine
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