“This extraordinary guy who happens to have extraordinary skill playing golf doesn’t ever give up. He is relentless in his pursuit of success, and he’s doing it in such an open, connected and, to some extent, vulnerable way right now, that the Tiger Woods brand and who he is has a greater impact on golf today than it has in the history of his time as a professional.

As technology improved in drivers, heads got bigger. More volume meant more technology to help you hit it farther and straighter. But with today’s irons, it’s sort of the opposite.