Justin Rose parting ways with TaylorMade to take up with Honma might not represent a tectonic shift in the equipment landscape, but it did produce a jolt.
For players such as Dustin Johnson, Rory McIlroy, Jon Rahm, Xander Schauffele and a host of others, the Sentry Tournament of Champions served as a nice opportunity to put some new equipment in play.
Justin Rose’s new endorsement contract with Japanese luxury equipment brand Honma, hinted at almost two months ago, became official today.
It appears that Justin Rose, the No. 1 player in the world, the current Olympic Gold medalist and the recently crowned FedEx Cup champion, is leaving the only equipment company he has known in his 20-year professional career.