By Kent Gray
The UAE’s largest golf retailer now has a home in the world’s largest mall.
eGolf Megastore opened its new flagship store in Dubai Mall on Thursday in a strategic move designed to showcase more than 85 brands to the shopping beacon for resident and tourists in Downtown Dubai.
It is the culmination of a decade long journey by eGolf Megastore founder and CEO Dean Cheesely who has built the company into a juggernaut that today operates seven stores across Dubai, Abu Dhabi and Oman and supplies every golf course across the Middle East from its 7,000 sq ft distribution centre based in Dubai.
The new Dubai Mall store has been designed to create an “immersive and enhanced shopping experience” for customers who are easily able to navigate through the store.
With the help of certified PGA professionals, customers can be fitted for clubs with the help of in-store launch monitor technology supplied by Foresight Sports GCQuad. The fitters utilise universal shaft fittings allowing them to interchange any shaft and clubhead, providing access to a brand matrix of over 20,000 clubhead and shaft combinations.
“Since founding the company, the opening of a retail store in The Dubai Mall has been a central part of the Company’s vision, with The Dubai Mall being the pinnacle of retail in the Middle East,” said Cheesely. “Today, I could not be prouder of our team of more than 60 associates across the Middle East. It’s been a journey that I’ve passionately shared with every customer, employee and strategic partner of the eGolf International Group.”
The opening of the new store corresponds with the biggest launches in golf this year from equipment heavyweights Callaway, TaylorMade, PING, Titleist, Cobra and up and coming PXG.
Customers will also discover dedicated apparel zones featuring favourite apparel brands J.Lindeberg, Adidas, Nike, Puma, Under Armour. Luxury brands HONMA and PXG also have their own dedicated hardware zones while there is a seven-metre, double-level putter display showcasing more than 250 putter models from 11 brands.
The footwear zone, similar to all eGolf stores, offers the latest styles from the likes of Ecco, FootJoy, Puma, Adidas, Under Amour and Nike, along with a variety of bestsellers from each of our locations and online.
The store is located close to the ice rink on the ground floor.
Visit www.egolfmegastore.ae for further details including operating hours.