Junior golf set to benefit from Al Mouj, eGolf partnership

The availability of the best brands in golf and a junior programme rollout are the central tenants of a new partnership between Al Mouj Golf and the region’s leading golf retailer

By Kent Gray
As a full European Tour venue since 2018 and runner-up in Golf Digest Middle East latest biennial ‘Top 10 Courses of the Middle East’ ranking, Al Mouj Golf enjoys a richly deserved global reputation.

Now the three-time Oman Open venue boasts another quality connection after appointing eGolf to manage the Al Mouj Golf Academy and Pro Shop.

The partnership with the Middle East’s largest golf retailer will see eGolf provide grassroots coaching programmes courtesy of its US Kids Golf distributorship, plus equipment and custom fitting services at the Greg Norman-designed club in Muscat.

Al Mouj CEO Nasser Al Sheibani said the agreement would give members and visitors to the Omani capital access to the leading brands in golf, some of which weren’t previously available in the Sultanate.

“This agreement underlines Al Mouj Golf’s commitment to providing our golfers with the highest quality golf products, some of which haven’t been previously available to our members and guests.”

More important, Al Sheibani said, was the junior component of the partnership which is designed to attract the next generation to the game.

As the Middle East distributor of US Kids Golf, eGolf will roll out a grassroots junior participation programme founded around the complete US Kids Golf teaching curriculum, a Middle East first.

A full suite of US Kids Coaching products will be available and refreshed regularly. All Al Mouj Golf coaches will hold Level One and Two Coach Certifications from the US Kids Golf Teaching Institute in Pinehurst, USA, while specialised US Kids club fitting will also be offered.

Complimentary club fitting and use of equipment and group classes with individual attention are part of the service. The coaching follows US Kids Golf’s games-based philosophy that engages golfers and makes learning for all children more fun.

“This agreement supports one of our key objectives at Al Mouj Golf to grow golf in Oman and inspire children of all ages to take up the game in a fun and exciting way,” Al Sheibani said. “That hopefully inspires them to remain lifelong players and build lasting memories out on the golf course with their friends and family.”

Dean Cheesley (pictured) who founded eGolf Megastore in 2011, hailed the agreement.

“I am very proud of this partnership, particularly in regard to our support of Omani Junior Golf through our upcoming work at the Al Mouj Golf Academy. We share every golfer’s passion for the game and combine our passion with a commitment to helping our customers achieve their maximum potential on the course.

“This is particularly true in regard to the development of Omani junior golf and the Omani national team and I look forward to many more years of partnership to grow and support the future of the game in Oman.

“The partnership also provides members and guests of Al Mouj Golf with access to more than 85 golf brands via the eGolf network in the UAE, enhancing their retail experience in the Sultanate.”



Kent Gray

Editor of Golf Digest Middle East. Has written about golf since 1989 and owned a suspect short game even longer.

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