Golf’s social media queen could also be invited to be an official starter for the men at January’s Omega Dubai Desert Classic.

By Kent Gray
Organisers hope Paige Spiranac will again lend her social media celebrity to December’s Omega Dubai Ladies Masters but admit “we may not put her through the trauma of playing” the season-ending Ladies European Tour [LET] event.

Tournament Director David Spencer has revealed the 24-year-old American is likely to be offered an ambassadorial role at the €515,000 tournament from December 6-9 after emotionally missing the cut at the LET event the past two seasons.

Spencer is also hopeful the aspiring professional golfer will consider returning to act as the official starter for the men at the European Tour’s Omega Dubai Desert Classic, also at Emirates Golf Club, in late January.

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Asked if Spiranac would again be invited to the Ladies Masters, Spencer told Golf Digest Middle East: “Maybe, but we may not put her through the trauma of [actually] playing.“

Related Video: Spiranac hopes to ‘save someone’s life’ by speaking out on cyber bullies

“We’re hoping to bring her to the ladies and the men’s [Desert Classic] and we’re actually considering asking her to be the starter at the men’s event, the official starter.”

Spiranac made her professional debut, and created a global media storm, at the 2015 Dubai Ladies Masters courtesy of a controversial sponsors’ invite.

When the Instagram superstar returned to Dubai last December, she tearfully admitted to an on-going struggle with depression and anxiety due to cyber bullying in the wake of her rounds of 77-79 the previous year.

She had toyed with quitting the game after “the hardest experience of my life” but felt compelled to fight on and speak out given concerning teen suicide rates. “Hopefully I can save someone’s life, I think that’s so much more important than if I make the cut or miss the cut,” she said at the time.

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Sadly, Spiranac continued to be targeted by faceless online trolls after carding rounds of 77 and 80 on the Majlis layout to finish 13 over par, nine shots shy of the cut which fell at +4, last year.

Spencer took plenty of heat when he first invited Spiranac to Dubai and expects fall-out from the lastest decision. But he remains unapologetic, insisting Spiranac had significantly raised the profile of the Dubai Ladies Masters and would continue to do so in an ambassadorial role.

“We took a lot of criticism for that [the 2015 sponsors’ invite] too but we are happy to stand by what we’ve been criticised for,” said Spencer, who also serves as a strategic adviser to Falcon Golf who now run both the Ladies Masters and Desert Classic.

“In my life I’ve been lucky enough to be in golf situations and see which golfers light up a room when they walk into it and I include in that [list] Seve, Arnold Palmer, Greg Norman and Tiger, of course.

“But the one I’d add to that is Paige, in that she has great presence, she’s an interesting character, she’s got lots of interesting [charity] causes. Apart from being physically beautiful, which she obviously is, she’s got a heart of gold and that comes across in corporate situations.“

David Cannon/Getty Images Spiranac during the second round of the 2015 Omega Dubai Ladies Masters.

Spencer admitted sponsors were initially reluctant for the tournament to be associated with Spiranac who profits from 1.2m followers on Instagram, and more than 235,000 and 162,000 followers on Facebook and Twitter respectively. But he said corporate backers had done a “complete 180 degree turn” and now, “I mean, they just love her.”

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“We think what may be happening is that people think this social media [strategy] is a sexist thing but I was so heartened at that public clinic [involving Spiranac] last year when we had all the young golfers there [watching],” Spencer said.

“There is obviously a connection to golf via social media and we’ve got to be competitive with other sports [and in the entertainment space]. It’s not easy to get sponsorship, whatever sport you have.”

Whatever transpires with Spiranac, four-time defending champion Shanshan Feng won’t return to defend her title due to a prior engagement back in China.

“Shanshan has requested a leave pass and [joked] it will give someone else a chance to win,’ Spencer said. “She said ‘I’ll win it again in 2018’.”