A groundbreaking new app, ProShop, has launched, offering a revolutionary platform that connects golfers with some of the world’s best coaches in a structured, personalised environment designed for measurable improvement.
More than just a coaching tool, ProShop expands the traditional coaching model into a comprehensive digital hub, featuring player profiles, skill-based challenges, score-tracking tools, on-course GPS, and a thriving ‘clubhouse’ community, where players can engage directly with expert instructors.
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In contrast to the “quick fix” culture often promoted on social media, ProShop is built for long-term development, helping players improve their game in a strategic and structured way. The app fosters connections between golfers and brings professional coaching closer to students through well-defined training programmes.
A standout feature is the leaderboard, where players compete across various scoring categories. Users can also personalise their profiles with the ‘In the Bag’ equipment feature and track their ongoing progress through built-in performance metrics.
ProShop’s unique model allows users to subscribe via one professional coach while gaining full access to a broad network of coaching content in an ad-free environment. This enhances discoverability and ensures golfers benefit from a diverse range of expertise.
Among the high-profile instructors available on the platform include the likes of Georgia Ball, Andy Carter, Bryce Cope, Alex Riggs, Kerrod Gray, and Zane Scotland – some of the most sought-after online coaches in the game.
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Golf influencer and coach Georgia Ball, who has amassed over across Instagram and TikTok, hailed ProShop as the next evolution in golf coaching:
“This is the future of golf coaching. The ability to offer structured, personalised training to golfers around the world in a way that’s convenient and effective is truly exciting.”

Alex Riggs – Image Supplied
Fellow Founder Creator Alex Riggs, based here in the UAE, echoed Georgia’s enthusiasm:
“ProShop is a game-changer. Golfers finally have access to elite coaching that they can take with them anywhere – helping them practice smarter and get better results on the course.”
ProShop Co-Founder and former Golf Digest Middle East Editor, Robbie Greenfield, believes the app represents a significant shift in golf learning, addressing the need for structured, high-quality coaching in an era of overwhelming online content:
“ProShop is more than just a coaching app – it’s a revolution in how golfers learn, track, and improve their game. We’ve brought together the best coaches and the latest technology to create a platform that delivers real, measurable progress.”

Robbie Greenfield and Zane Scotland, commentating on the DP World Tour Championship at Jumeirah Golf Estates – Image Supplied
With an emphasis on purpose-driven improvement, Greenfield envisions ProShop as a central hub for golfers of all levels:
“No matter your level, ProShop ensures you’re always improving with purpose. We want golfers of all levels to find us and utilise the platform as a hub where they can improve and have everything they need at the touch of a button.”
ProShop is now available for download on iOS and Android. Golfers can sign up through their favourite coach, track their progress, and join a growing community committed to long-term improvement.
For more information, visit www.proshop.app or follow ProShop on social media for the latest updates.
Main Image: Supplied