By Kent Gray
Golf goes hand in glove with Saudi Arabia’s Vision2030 strategy, the sport’s inherent socio-economic benefits, core values and qualities snuggly fitting the Kingdom’s ambition to unite its population, diversify lifestyles and promote the nation’s overall general health.

Golf Saudi’s role is to unlock the universal appeal of the game across six key pillars in order to create mass excitement with key demographic targets. The pillars are: Access and Infrastructure; National Team and Elite Development; Mass Participation; Events; Tourism and Sustainability.

Golf Saudi’s mission is to facilitate uptake and participation in Saudi Arabian golf through the delivery of world-class facilities, operational excellence, and implementation of best practices while harnessing wider commercial opportunities within golf. The organisation’s goals for 2025 include ensuring 3.5million+ nationals get to try golf for the first time, including more than 135,000 school children. The goal is to create 29,000 regular golfers. Golf Saudi also aims to welcome 5,000 international golf tourists to the Kingdom per annum.

The positive impact of hosting and organising high-profile championships, such as the Aramco Team Series, the PIF Saudi International powered by Softbank Investment Advisers and the Aramco Saudi Ladies International presented by PIF is an important aspect of promoting a modern Saudi lifestyle, where an abundance of entertaining events set out to enrich the lives of many citizens and inspire generations in fields that interest and excite.