What do you get the golfer that has everything during the holidays? It’s a question that’s cofounded spouses and family members for decades, but one savvy gifter came up with an unforgettable answer this year:

Sam Snead’s 1949 Masters trophy. No, not a replica or a backup or a scrapped version where they accidentally spelled “Snead” with two Es. We’re talking about the real McCoy.

Snead’s 1949 trophy sold through Golden Age Auctions this week for a whopping $766,432.80. Bidding began at $25,000 and the item received 36 total bids enroute to its final selling price. As Action Network’s Darren Rovell points out, the trophy sold for just $143,000 a decade ago. Inflation is a hell of a drug.

Part of the reason for the hefty six-figure price is the unique place the trophy holds in Masters history. Not only was 1949 Snead’s maiden Masters win, but it was also the first year Augusta National awarded a green jacket to the victor. Snead would go on to win the Masters a total of three times (not to mention more golf tournaments than any male golfer not named “Tiger Woods”) but 1949 was truly a tournament unlike any other.

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