AR
Better clubs start with better data — even for beginners
We sat down with Billy Meyburgh, Master Fitter at eGolf Megastore Al Quoz, to talk about why getting fitted isn’t just for the pros. In this Q&A, Billy explains how eGolf’s AccuFit sessions, top-tier tech, and wide brand selection help golfers of all levels get more from their gear, even Rory!
So Billy, why should an amateur golfer consider getting professionally fitted instead of just buying clubs off the rack?
The most basic level of golfers, even beginners, can benefit from club-fitting. Although you might not alter many specifications from a standard set, choosing the right head, shaft and set for your ability, can have huge benefits. At eGolf, we have Professional club fitters that can assist you and it won’t cost you anything. We have never believed in charging expensive fitting fees, it’s simply an industry gimmick to charge the consumer more which we’ve never bought into.
What makes an AccuFit session different from a standard fitting experience?
With AccuFit you will get access to PGA & Club Fitting Professionals who will guide you on the best fitting systems. These sessions are booked online, so you won’t have to wait a long time to be assisted. We also offer the widest possible range of brands and products to suit the budget and ability of any golfer, rather than limiting them to 1 or 2 brands which happens a lot. We also focus on a carefully curated range of aftermarket shaft options from the leading shaft companies that we update regularly.
Rory McIlroy. Image by eGolf Megastore
How does eGolf’s widest selection of brands across the GCC help golfers find the right equipment?
When you work with multiple brands you start to realise the differences in performance characteristics. For example, certain brands make irons that spin more, others make drivers that are very good at fighting a slice, some have lighter stock shafts etc. There’s many more examples of this, but the point is that we can identify what is best for a golfers game and recommend a setup based on the strengths of their game. Although clubs can get expensive and we offer premium brands, we also have very good options across different price points, so you don’t necessarily need to spend big money to get a nice upgrade that performs better.
What specific features or technology give players an edge in their gear?
Firstly, we use Trackman4 and GC Quad which are the best fitting systems in the world and used by all the top tour professionals worldwide. Then we have all the latest workshop equipment which allows us to perform services such as regripping, club component assembly, frequency matching, loft/lie changes and basically anything else you can think of. In our new Al Quoz build shop, we also have the only SST Shaft PUREing machine in the Middle East, which helps golfers get extra performance out of their shafts.
Rory McIlroy. Image by eGolf Megastore
How important is it for amateur golfers to have access to the same level of fitting that pros rely on — and how does eGolf deliver that?
I believe that it’s important to get assessed for golf equipment regardless of your skill level. As a high handicap you might not see any difference by splitting hairs with bending clubs by half a degree, or altering length by 5mm. But at the very least the fitting process can help you identify head and shaft combinations that’s best for the way you generally deliver the club. Even if you are not consistent, getting some launch monitor data can remove any guesswork and you can then be rest assured you will get a good result if you make a
decent swing.
Rory McIlroy visited eGolf Megastore in Al Quoz and praised the setup. What does that say about the quality of the fitting experience on offer?
Obviously, Rory has access to the best facilities in the world through TaylorMade, and for him to be quite impressed with our setup was a very big compliment to us. Our goal was to create a world class facility dedicated to all aspects of club fitting and building, and this is a testament that we have achieved. We strive to offer the latest technology and best possible experience to our customers. We have more than everything we need to offer and for Rory to compliment us on that was a proud moment for the team.
Main image: eGolf Megastore
This article was featured in the July 2025 issue of Golf Digest Middle East. Click here for a digital issue of the full magazine
Follow Golf Digest Middle East on social media
