After much anticipation, Tiger Woods’ new TaylorMade apparel line Sun Day Red was announced on Monday. Just as the announcement was being made in Pacific Palisades, California, ahead of the Woods-hosted Genesis Invitational at Riviera Country Club, images of the new collection were released on Getty Images. Here’s a sneak peek at the line and what we know about the emerging brand so far.

Featured at the event are what looks like six men’s apparel pieces that are being produced in concert with TaylorMade: two golf shirts, two hoodies, a full-zip jacket and a quarter-zip pullover that is already creating a lot of buzz. In addition to the apparel, we’ve seen samples of golf shoes, gloves, headcovers, ballmarkers and hats. While the Sun Day Red website is live, product won’t be available until May 1.

Kevork Djansezian

The line is, of course, led by Woods’ iconic red golf shirt. With a three-button placket, minimalist collar and the Sun Day Red logo featured at the chest, it’s likely the polo we’ll see Woods wearing this season.

“Today, the Sunday red is more than superstition,” the Sun Day Red website reads. “It’s a symbol of Tiger’s relentless pursuit of excellence and a testament to his mental fortitude under the greatest of pressures.”

With a bit bolder styling, the second golf shirt included in the announcement has a black and grey abstract design that we’re guessing is made to resemble what a tiger does to its prey.

Kevork Djansezian

With the most prominent placement of the new SDR tiger logo is on the black hoodie. Unlike the TW logo Nike launched with Woods in 2001, this logo is made to look like a wild tiger leaping across the hoodie. If you look closely, the Tiger-inspired logo has 15 stripes as a nod to his 15 majors. Woods said the logo would undergo a redesign if he wins another major.

“Every seam, every stitch, every fold of SUN DAY RED, is sewn with the meticulousness, care, and unwavering focus that has defined Tiger Woods’ legendary career,” the brand website states.

Rumblings of the partnership accelerated in January when golf Twitter discovered a trademark filed by TaylorMade in December, revealing the abstract tiger logo and Sunday Red name. When Woods’ split with Nike was announced Jan. 8, he also alluded to this new chapter to come.

Wearing red has become synonymous with Woods throughout his career. Red is seen as a power colour in Thailand, where Woods’ mother is from, motivating him to make it his power colour as well. We’ve seen his Sunday Reds in traditional golf shirts, mock necks, sweaters and vests throughout his 27 years of wearing Nike and concurrently those tops flying off shelves at Nike stores.

Woods made the switch to FootJoy shoes in 2022 at the Masters and is expected to stay with the shoe—in the short term at least. The trademark filing did include footwear (among 40 other product categories, ranging from golf shirts to eyewear to luggage).

Main image: Supplied