On Friday, PGA Tour CEO Brian Rolapp joined the Rich Eisen Show to discuss the tour’s new player-focused social-media policies, which have reportedly been in the works for over year and pull from his time at the NFL. The new policies are designed to update the content allowances for players while on tournament grounds, including:

+ An increase of permitted on-site content during competition days from two minutes to three minutes

+ An increase of permitted post-broadcast footage from one shot per round to six shots, totaling up to one minute of highlights.

+ An increase in permitted “archive footage” (72 hours after an event ends) from five minutes to eight minutes per video on social media and from 60 minutes to 120 minutes total on any player’s YouTube channel.

“The only other sport in the world that has that type of competitive parity that I could find is the NFL,” Rolapp told Eisen. “And we need to do a better job telling those stories—that as good as Scottie and Rory and these guys are, there’s some amazing other stories on the tour that we need to tell better, and I think a better social media policy, more YouTube, better Instagram presence, is gonna help us do that.”

The plans, which were unveiled at a Player Advisory Council fans subcommittee meeting last week at Quail Hollow, have reportedly been fast-tracked over the past six months, and dovetailed with comments Bryson DeChambeau made last week at LIV Virginia.

“If I was to film a video during the week of one of their events with a content creator or a celebrity, that would be in violation to my knowledge,” DeChambeau told Skratch. “It’s their policy, they didn’t let me do it when I was on there. I asked various times. They didn’t let Grant Horvat or Garrett Clark do some videos during the Monday, Tuesday practice rounds. That’s the truth.”

The tour later clarified to Skratch that this was due to their third-party creator (see: Horvat and Clark) policy, who unlike players, are not allowed to capture or post content from practice rounds, pro-ams or other non-competitive tournament events. There remains no limit on how much player-created content can be published during non-competition days.

If you’re watching from a distance, this may look like a last-second course correct to woo the likes of DeChambeau—and his 2.7 million YouTube subscribers—back to the PGA Tour. The reality, though, is that these changes are long overdue and find the PGA Tour playing catch-up more than proactively preparing for DeChambeau’s looming free agency. Ultimately, these updates won’t silence the gripes of many fans and media members, who won’t see any changes to onsite content policies nor to the copyrighted content they are barred from sharing on social media from home. Still though, it’s a step in the right direction and if you suddenly notice more PGA Tour pros getting into the content game, this may be the reason why.

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More than just a coaching tool, ProShop expands the traditional coaching model into a comprehensive digital hub, featuring player profiles, skill-based challenges, score-tracking tools, on-course GPS, and a thriving ‘clubhouse’ community, where players can engage directly with expert instructors.

 

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In contrast to the “quick fix” culture often promoted on social media, ProShop is built for long-term development, helping players improve their game in a strategic and structured way. The app fosters connections between golfers and brings professional coaching closer to students through well-defined training programmes.

A standout feature is the leaderboard, where players compete across various scoring categories. Users can also personalise their profiles with the ‘In the Bag’ equipment feature and track their ongoing progress through built-in performance metrics.

ProShop’s unique model allows users to subscribe via one professional coach while gaining full access to a broad network of coaching content in an ad-free environment. This enhances discoverability and ensures golfers benefit from a diverse range of expertise.

Among the high-profile instructors available on the platform include the likes of Georgia Ball, Andy Carter, Bryce Cope, Alex Riggs, Kerrod Gray, and Zane Scotland – some of the most sought-after online coaches in the game.

 

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Golf influencer and coach Georgia Ball, who has amassed over across Instagram and TikTok, hailed ProShop as the next evolution in golf coaching:

“This is the future of golf coaching. The ability to offer structured, personalised training to golfers around the world in a way that’s convenient and effective is truly exciting.”

Alex Riggs – Image Supplied

Fellow Founder Creator Alex Riggs, based here in the UAE, echoed Georgia’s enthusiasm:

“ProShop is a game-changer. Golfers finally have access to elite coaching that they can take with them anywhere – helping them practice smarter and get better results on the course.”

ProShop Co-Founder and former Golf Digest Middle East Editor, Robbie Greenfield, believes the app represents a significant shift in golf learning, addressing the need for structured, high-quality coaching in an era of overwhelming online content:

“ProShop is more than just a coaching app – it’s a revolution in how golfers learn, track, and improve their game. We’ve brought together the best coaches and the latest technology to create a platform that delivers real, measurable progress.”

Robbie Greenfield and Zane Scotland, commentating on the DP World Tour Championship at Jumeirah Golf Estates – Image Supplied

With an emphasis on purpose-driven improvement, Greenfield envisions ProShop as a central hub for golfers of all levels:

“No matter your level, ProShop ensures you’re always improving with purpose. We want golfers of all levels to find us and utilise the platform as a hub where they can improve and have everything they need at the touch of a button.”

ProShop is now available for download on iOS and Android. Golfers can sign up through their favourite coach, track their progress, and join a growing community committed to long-term improvement.

For more information, visit www.proshop.app or follow ProShop on social media for the latest updates.

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