The new bottoms, highlighted by a 360GRIP waistband with nanotechnology and TWISTWEAVE materials, are helping golfers be ready to take on the season and are available now on adidas.com, the adidas app and at select retailers worldwide.

Adidas Golf Ultimate 365+ Shorts

Determined to have the short live up to the name, the adidas team went through more than 50 iterations and countless hours of testing to make sure they got it right. The result produced 3 critical updates which will help make the Ultimate365+ Short so impactful for golfers:

• 360GRIP waistband – featuring nanotechnology, the world’s first ultra-fine polyester nanofiber that creates larger frictional force, strong gripping power in wet and dry conditions and a soft, suede-like handfeel, golfers now have an even more comfortable waistband that keeps tops tucked in while also helping absorb and evaporate sweat.

• TWISTWEAVE– our lightweight fabric that moves with the swing and keeps golfers cool and comfortable throughout the round.

• Regular Relaxed Fit – designed to keep golfers free from distraction and offer versatility that keeps them comfortable from tee to green.

Adidas Golf Ultimate 365+ Shorts

Shaun Madigan, Global Apparel Director, adidas Golf said: “10 years ago we introduced the Ultimate Short and it completely changed the mindset of what golfers thought was possible to wear on the course.

“We made the short a staple in the golfer’s wardrobe again, and now that the industry has caught up to us, we felt it was time to put our foot down on the pedal with a new option that accounts for the playability and versatility that the golfers of today would expect. That’s exactly what they will get with the Ultimate365+ Short.”

The Ultimate365+ Short is available now for both men and women and is part of the Ultimate365+ family of products, which also includes pants that incorporate the same key features.

Golfers can shop Ultimate365+ Shorts now on adidas.com, the adidas app and at select retailers worldwide.

https://www.adidas.ae/en/golf-clothing

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The post adidas Golf unveils upgraded Ultimate365+ Short appeared first on Golf Digest Middle East.

You’ll likely be aware of Adidas’ stable of global ambassadors lighting up the world’s biggest stages, the recent Ryder Cup in Whistling Straits included. What you mightn’t be so cognizant of is the social consciousness behind all the products the golfing superstars sport on behalf of the Germany-based global sportswear giant.

Adidas are proud of their 20-year sustainability crusade and have recently doubled-down on this commitment by vowing to help End Plastic Waste.

Material Innovations
So how exactly are Adidas changing the sports apparel game? By producing their already innovative footwear and garments in part with recycled polyester or Parley Ocean Plastic – upcycled plastic waste intercepted from beaches and coastal communities, preventing it from polluting the oceans.

Every day, the equivalent of 1440 dump trucks of plastic waste enter the world’s oceans, so this is one small way Adidas can keep some waste out of our oceans and use it for purpose. Since 2015, Adidas has created more than 30 million pairs of shoes with Parley Ocean Plastic, half of which were produced last year alone.

With a focus on creativity, sustainability, versatility and inclusivity, Adidas continue to work with a team of collaborators from the golf industry and beyond to forge new ways. By using recycled materials, the company are developing products made with nature in mind, and apparel made to be remade. The mission is to be the most progressive golf brand in the world and they’re on their way.

Xander Schauffele models the PRIMEBLUE Polo

So how can you make a difference?
If you’re in the market for golf apparel and footwear, consider Adidas’ recycled technical material: PRIMEBLUE and PRIMEGREEN.

PRIMEBLUE. This special capsule is just part of Adidas’ commitment to innovating in the area of sustainability until the company reaches its goal to use only recycled polyester in all of its products by 2024. The products featured include polos, layering pieces and shorts, along with Adidas’ new CODECHAOS21 footwear.

Adidas CODECHAOS 21

PRIMEBLUE is Adidas’ high-performance recycled material that’s made in part with Parley Ocean Plastic and turned it into a performance solution.

Adicross ZX PRIMEBLUE spikeless

Visit adidas.ae to check out feature PRIMEBLUE products including the Adicross ZX Primeblue Spikeless Golf Shoes, CodeChaos and Primeblue Polo shirts. Limited edition Stan Smith (white option) kicks are also available on adidas.ae and at selected Middle East retailers. (The green option is only available on adidas.ae).

The special edition Stan Smiths (above) and below modelled by Jessica Korda.

At the heart of Adidas’ new PRIMEGREEN collection is the Go-To Polo. Like all the pieces in the range, it’s specifically designed to be worn on the go.The hope for Adidas is that it also won’t scream GOLFER!

“With more people of all ages picking up golf and anticipating the trend for more versatile apparel,we didn’t want the simple idea of “having to wear a polo” keep people from heading to the course. So, we created this polo by utilising materials and colours that give it a wear-anywhere mentality while also ensuring it performs the way a golfer would expect.”

The Adidas Go-to polo

Check-out the Adidas Blue Equipment Primegreen Polo Shirt and Solarthon Primegreen Spikeless kicks, also at adidas.ae.

The post Sharpen your game with Adidas golf footwear and apparel, help combat plastic waste to boot appeared first on Golf Digest Middle East.

By Alex Myers
Sergio Garcia was part of the carnage during that infamous final round at the 2004 U.S. Open, shooting a Sunday 80 to fall out of contention. But that did nothing to change his high opinion of Shinnecock Hills.

Garcia is excited to return to one of his favorite courses at this week’s U.S. Open and it’s just about everything else that has changed in the interim. He’s a major champ, he’s a dad, and yes, Shinnecock should play differently this time around.

Related: The top 13 picks to win the 2018 U.S. Open

I caught up with Sergio on Monday at the Adidas flagship store in midtown Manhattan to discuss his U.S. Open chances, that impressive major championship streak, his diaper-changing skills, and life without the green jacket. Plus, Sam Weinman, Ryan Herrington, and Chris Powers joined me at Shinnecock to talk about all the early-week headlines as we head into the second men’s major of the year. Please have a listen:

https://soundcloud.com/user-96678684/sergio-garcia-on-shinnecock-changing-diapers-and-life-without-the-green-jacket

The post Sergio Garcia on returning to Shinnecock Hills, changing diapers, and life without the green jacket appeared first on Golf Digest Middle East.