Sources close to LIV Golf’s Saudi Arabia’s Public Investment Fund, which backs LIV financially, has contracted London-based Odgers Berndtson for the search to find a replacement for the CEO role which Greg Norman currently holds.
In an article by the Sports Business Journal‘s Josh Carpenter, the search for “The Shark’s” replacement has been ongoing for several months and is being carried out by London-based recruitment firm Odgers Berndtson.
PIF has history with Odgers Berndtson, with PIF also using the firm when it hired Paul Mitchell as the new sporting director for the Premier League’s Newcastle United Football Club in July.
Donald Trump, H.E. Yasir Al Rumayyan, Greg Norman and Majed Al-Sorour the former managing director of LIV Golf
The sources confirmed that PIF leadership and Norman have looked to add to LIV Golf’s executive leadership, seeking a CRO and CLO among other C-Suite roles. It’s not clear when leadership decisions could be made.
LIV and the PIF had no comment for the story.
With numerous other executives and team managers having already been filled by LIV Golf in the previous months, LIV itself has used CAA Sports and Egon Zehnder in filling those positions.
The LIV Golf League 2025 season gets underway in Riyadh in less than four month’s time, with currently only four events having been announced on their schedule.
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