AR
Qualcomm Technologies, Inc., a global leader in advanced technology solutions, and two-time Major Champion Bryson DeChambeau, along with his LIV Golf team Crushers GC, are excited to announce a multi-year collaboration.
This collaboration brings Qualcomm’s technology leadership together with DeChambeau and Crushers GC’s innovative approach to golf, content, and technology. Qualcomm has leveraged sports sponsorships to grow the Snapdragon brand with great success and is utilising the same strategy to bring the Qualcomm brand to new audiences. DeChambeau and Crushers GC will feature the Qualcomm brand on player apparel and experiential activations, and Qualcomm Technologies will work closely with DeChambeau and Crushers GC on content creation and storytelling.
DeChambeau captains Crushers GC, one of the 13 teams in the global LIV Golf League, which is competing in 14 events across nine countries during the 2025 season. Comprised of international golf stars Paul Casey (England), Charles Howell III (USA), and Anirban Lahiri (India), DeChambeau and Crushers GC have been dominant, amassing a league-best nine team victories, including the 2023 Team Championship; while DeChambeau has racked up three individual titles, including LIV Golf Korea 2025.
“I’m thrilled to embark on this new collaboration with Qualcomm, a company that shares my passion for innovation and pushing the boundaries of possibility,” said DeChambeau. “I am passionate about integrating technology to enhance my performance and engage with my community, which is why I am excited to partner with a company like Qualcomm that is inventing the technology that the world uses every day. This is just the beginning of a journey that will transform the way we experience and interact with sports.”
“Bryson DeChambeau and Crushers GC are redefining performance through their forward-thinking use of technology—an approach that resonates deeply with Qualcomm’s 40-year legacy of innovation. We’re proud to support Bryson, the Crushers GC team, and LIV Golf and together, continue to push the boundaries of what’s possible,” said Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated.
DeChambeau has curated a fan base that sits at the intersection of sports and technology and has brought a new audience to golf with his use of technology to optimise his game. In the coming months, fans can expect to see DeChambeau integrate Qualcomm into his content across his platforms. In addition, the Qualcomm logo will be featured on all Crushers GC team apparel.
Main Image: Supplied
Follow Golf Digest Middle East on social media
