Will Viktor Hovland throw on a green jacket over the “worst golf shirt” of all time? That’s what many were wondering after the 25-year-old’s stellar play at Augusta National on Thursday. And yet, no matter what happens over the weekend, the Swedish clothing company that made the shirt has already won.

J Lindeberg went all out when mapping out Hovland’s outfits for the week, and Shirt No. 1 got the attention of Masters viewers.

Sports Illustrated’s Gabby Herzig spoke to a J Lindeberg representative who stated that the much-talked-about polo “sold out globally at 4pm” on Thursday.

It’s one thing for Hovland to wear this shirt, but it’ll certainly be interesting to see a bunch of mediocre-to-garbage golfers rocking this at their local courses in the coming months.

And, just wait for Hovland’s scripting the rest of the tournament, which is just as … interesting.

No matter how Hovland fares over the rest of the tournament, his sponsor has already had quite the Masters. If Hovland throws on a green jacket over J Lindeberg’s fascinating polos, we’re certainly in for some takes from Golf Twitter, journalists everywhere and probably Nick Faldo. And isn’t that what it’s all about?