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The LPGA has appointed Craig Kessler, former Chief Operating Officer of the PGA of America, as its new commissioner, concluding a comprehensive search process that began after Mollie Marcoux Samaan’s resignation announcement in late 2024.
Kessler brings extensive leadership experience across golf and retail sectors to the role. At the PGA of America, he oversaw operations for the 31,000-member organisation, including its non-profit initiatives. His background also includes serving as CEO of Buff City Soap and COO at Topgolf.
“The LPGA stands at the intersection of world-class competition and global impact,” said Kessler. “From young girls who are picking up a club for the first time, to the LPGA Professionals helping teach this great game to people around the world, to the incredible athletes competing on Tour—the LPGA is driving the future of golf. I’m honoured to join this powerful movement and eager to help build what comes next—together.”
Kessler succeeds interim commissioner Liz Moore, who has led the organisation since Marcoux Samaan’s departure in early January.
Kessler assumes leadership during a pivotal period for women’s professional golf. While the LPGA has achieved notable growth in tournament purses under previous leadership, the organisation faces ongoing challenges in television exposure and mainstream sports visibility. The tour has also encountered recent setbacks, including the departure of Fortune 100 company Cognizant as title sponsor of the Founders Cup after just four years, and difficulties securing title sponsors for several tour events. Transportation issues at last year’s Solheim Cup, the tour’s premier team event, further highlighted operational challenges. These issues contributed to questions about strategic direction and leadership effectiveness that ultimately led to the commissioner search.
The selection process involved consultation with LPGA players, corporate partners, staff, and key stakeholders.
“We set out to find a transformational leader with a deep appreciation for the LPGA’s legacy and a clear vision of what’s possible for our future,” said John B. Veihmeyer, Chair of the LPGA Board of Directors. “Craig is an inspiring and engaging leader, who brings a unique mix of executive leadership experience, deep relationships in the golf industry, and a genuine commitment to elevating women and girls through golf. The LPGA has never been more dynamic – and Craig is exactly the right leader to drive its next era of growth and impact.”
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Main Image: Darren Carroll/PGA of America
