Dubai-resident and TAG Heuer Ambassador Tommy Fleetwood welcomed selected members of the media for a special day at the Tommy Fleetwood Academy Dubai, located at Jumeirah Golf Estates — the Englishman’s home base and year-round training facility.

Fleetwood, currently ranked World No. 11, hosted the exclusive TAG Heuer media event as part of his ongoing partnership with the Swiss watchmaker, which began in 2021. Now in its fourth year, the collaboration continues to grow alongside Fleetwood’s global profile, both on and off the course.

Greeting guests, the DP World Global Ambassador kicked off the day with a relaxed golf clinic, offering swing tips and sharing stories from life on tour. The clinic also gave attendees a hands-on look at the 42mm TAG Heuer Connected Golf Edition — a smartwatch built for performance, with golf-specific features that help players track every shot, hole and round with precision.

With a packed global tournament schedule across the PGA and DP World Tours, the two-time Ryder Cup winner remains remarkably generous with his time — despite not having much of it!

“You just take it day by day,” Fleetwood said when asked how he balances such a demanding calendar of events. “I’m lucky — I’ve got a great team that keeps things organised, and that really helps.

“I enjoy being busy, and I love being part of everything I do.”

Fleetwood also reflected on his four-year journey with TAG Heuer, describing the brand as both “historic” and “cool” — a rare combination he feels fortunate to be aligned with.

“When the opportunity came up, I was like, wow — I remember watching Tiger Woods with TAG Heuer when I was younger. It felt really special to be part of that legacy.”

Fleetwood also spoke about his passion for giving back through initiatives like his Tommy Fleetwood Academy. As a proud member of Jumeirah Golf Estates, the 34-year-old is firmly rooted in the local golf scene here in the UAE — and clearly, he’s making every second count…

Main Image: TAG Heuer