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In a quest to make Saudi Arabia a leading nation in the sport, Golf Saudi and the Saudi Golf Federation (SGF) are embarking on an innovative journey. This key move in the nation’s golfing landscape is spearheading multiple initiatives under its Mass Participation Mission, introducing, educating and entertaining both the young and old through an array of programmes. These encompass not only charity and corporate events but also extend to educational collaborations with schools and universities as well as partnerships with Saudi Pro League football clubs, the Ministry of Defence and other governmental entities as well as overseas activations at Golf Saudi-partnered tournaments such as the Ladies European Tour’s Aramco Team Series.
An integral part of this vision is the ground-breaking school programme. Golf Saudi and the SGF, in collaboration with the Ministry of Education and the Saudi Sport Federation, have developed a unique ‘Train the Trainer’ model, with participation from 208 schools across all 13 regions of Saudi Arabia. This programme aims to equip physical education teachers with the necessary skills to teach and train students in golf, leading to a verified physical and digital certification.
Golf Saudi
Golf Saudi
Golf Saudi
Golf Saudi
The ‘Train the Trainer’ programme goes beyond just teaching the game. It is structured to enable educators to effectively impart the art, etiquette and skills of golf to their students. This initiative has already been successful in regions such as Riyadh, Jeddah, Eastern Province, Hail, Al Qassim, Aljawuf, and Neom. Notable participating schools include Tadrees, MISK Schools, Dar Al Barah, Al Olaya, Al Rowad, Tarbiyah Namouthajiyah and Waad Academy.
To ensure safety and enjoyment, the Mass Participation department has provided unique SNAG (Starting New At Golf) equipment to each school involved. This child-friendly kit sparks interest by making the game fun and accessible for beginners.
Complementing in-school programmes, they host children from various local and international schools at partner professional tournaments. These events — the PIF Saudi International, Aramco Saudi Ladies International, Saudi Open and LIV Golf’s Jeddah competition — offer a unique opportunity for children to play golf in fan villages, leading to more than 15,000 children experiencing golf for the first time.
Looking ahead, Golf Saudi plans to roll out the ‘Class to Grass’ initiative. This move promotes a transition from using SNAG equipment to real golf equipment, backed by inter-school competitions that foster healthy competition and camaraderie. The Ministry of Education collaborates in providing invaluable support for after-school programmes, further enhancing engagement and facilitating educational development for children.
Golf Saudi
Golf Saudi
Golf Saudi
Golf Saudi
Golf Saudi
The Mass Participation department’s efforts are more than just teaching golf. They aim to instil an appreciation for the sport and the values it represents — discipline, focus, patience and respect. This approach invests in Saudi Arabia’s future, nurturing a generation of not just golf enthusiasts but potential champions.
As the momentum grows, the achievements of Golf Saudi and the SGF in 2022/23 have laid a solid foundation for future development. Their roadmap aligns with Vision 2030, the Kingdom’s ambitious national strategy for sustainable growth. As they develop an innovative culture concerned with environmental protection, economic development and social activation aim to increase sports participation and enhance golf’s global presence.
The Mass Participation Department plays a fundamental role within Golf Saudi, coordinating the operations of most of its departments. This department is often the first point of contact for clients and corporates. Depending on the client’s needs, the Mass Participation Department connects them with the relevant department. This systematic and structured approach optimises the client experience and ensures efficient operations within Golf Saudi.
