Jon Rahm will go down as the answer to a fairly subtle golf trivia question: Who was the winner of the PGA Tour’s first-ever ‘designated’ event?

The 28-year-old Spaniard claimed the title at the Sentry Tournament of Champions on Sunday, posting a 10-under 63 to win for a 27-under 265 total to grab his eighth career victory on the PGA Tour — a year after finishing second in this event.

And yet, the fact that this is so is astonishing. With six holes to play on Sunday, you could have bet Rahm’s entire $2.7 million first-place prize money payout that the winner in Hawaii was going to be someone else. Collin Morikawa started the final round with a six-shot lead at Kapalua Resort’s Plantation Course, extended it to seven shots at one point during the final round and was ahead of Rahm by four shots with just five holes remaining.

And then, suddenly and shockingly, Morikawa made three consecutive bogeys — after playing his first 67 holes of the week bogey-free — and saw the lead incredibly disappear. Morikawa would post a final-round 72, becoming just the eighth player in tour history to fail to close out a six-shot 54-hole lead.

Indeed, Rahm was actually nine shots back of Morikawa after the eventual winner made a bogey on first hole on Sunday, only to track him down for the unlikely win.

Back to the trivia question: The Sentry TOC was the first of the 13 events the tour has given an ‘elevated’ status in 2023 in response to LIV Golf offering guaranteed contracts and huge purses. The PGA is promoting these tournaments as an opportunity for its best players to compete against each other more often — and rewarding them for doing so by paying significant prize money payouts. The overall purse in Hawaii was $15 million.

Just how can you put the big boost in prize money in perspective? Let’s compare the difference in payouts from just a year ago until now. The 2022 Sentry TOC had a $8.2 million purse with Cam Smith earning $1.476 million for his victory (and Rahm pulling in $810,000). And to make $200,000 — which is how much last place paid on Sunday, you had to have a top-nine finish in 2022.

Here’s a comparison on the prize money payouts for the two events:

It’s interesting to note, too, that 10 years ago, the overall purse for this event was a mere $5.7 million.

Here’s the listing for the prize money payout for 2023:
Win: Jon Rahm, 265/-27, $2,700,000
2: Collin Morikawa, 267/-25, $1,500,000
T-3: Tom Hoge, 269/-23, $840,000
T-3: Max Homa, 269/-23, $840,000
T5: Tom Kim, 270/-22, $555,000
T5: J.J. Spaun, 270/-22, $555,000
T-7: Tony Finau, 271/-21, $368,750
T-7: Matt Fitzpatrick, 271/-21, $368,750
T-7: K.H. Lee, 271/-21, $368,750
T-7: Scottie Scheffler, 271/-21, $368,750
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T-11: Luke List, 272/-20, $292,500
T-11: Will Zalatoris, 272/-20, $292,500
T-13: Sungjae Im, 273/-19, $265,000
T-13: Jordan Spieth, 273/-19, $265,000
T-13: Cameron Young, 273/-19, $265,000
T-16: Patrick Cantlay, 274/-18, $241,000
T-16: Brian Harman, 274/-18, $241,000
T-18: Corey Conners, 275/-17, $229,000
T-18: Viktor Hovland, 275/-17, $229,000
T-18: Aaron Wise, 275/-17, $229,000
T-21: Mackenzie Hughes, 276/-16, $220,000
T-21: Hideki Matsuyama, 276/-16, $220,000
T-21: J.T. Poston, 276/-16, $220,000
T-21: Sepp Straka, 276/-16, $220,000
T-25: Seamus Power, 277/-15, $213,333.34
T-25: Scott Stallings, 277/-15, $213,333.33
T-25: Justin Thomas, 277/-15, $213,333.33
28: Trey Mullinax, 278/-14, $211,000
29: Adam Scott, 279/-13, $210,000
T-30: Russell Henley, 280/-12, $208,500
T-30: Billy Horschel, 280/-12, $208,500
32: Sam Burns, 281/-11, $207,000
33: Sahith Theegala, 282/-10, $206,000
34: Keegan Bradley, 283/-9, $205,000
T-35: Ryan Brehm, 285/-7, $203,500
T-35: Chez Reavie, 285/-7, $203,500
37: Adam Svensson, 287/-5, $202,000
38: Chad Ramey, 290/-2, $201,000
WD: Xander Schauffele