The 36th edition of the Hero Dubai Desert Classic will celebrate the growing influence of golf content creators by hosting the inaugural Creators Dubai Desert Classic (CDDC), the first of its kind in the Middle East, set to take place on Sunday, January 12, 2025.
This exciting addition to the ‘Major of the Middle East’ aims to honour the impact of golf content creators and how they have redefined the way the sport is consumed and celebrated online, while introducing a new audience to the oldest DP World Tour event outside of Europe.
Ronan Moloney (F0ur Br0thers), Declan Moloney (F0ur Br0thers), Patrick Moloney (F0ur Br0thers), Troy Osterberg, Miles Nazaire, Hailey Ostrom, Georgia Golf Coach, Ben Kruper, Logan Deyong, Sara Winter, Mac Boucher, Ellie Skoog, Inci Mehmet, David Templer (Temps), Max Payne and Harrison Woan (Max and Harry), who collectively boast over 20 million followers across their channels, will each bring their unique flair to the iconic Majlis Course at Emirates Golf Club the Sunday before the Hero Dubai Desert Classic tees off.
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The 16 star-studded golf content creators will engage with their young and digitally savvy audiences by taking on the iconic Majlis Course for an 18-hole stroke play contest. This groundbreaking event is set to be filled with exciting interactions and unforgettable moments, showcasing the accessibility and appeal of golf to the next generation of fans.
Mac Boucher, who has over 500,000 followers across Instagram and YouTube, said: “As creators, we’re always looking for new ways to showcase the beauty and excitement of golf. Being part of the Creators Dubai Desert Classic is an incredible opportunity to bring our passion to one of the most iconic courses in the world. It’s amazing to see the game we love being celebrated in such a fresh and modern way.”
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Sara Winter, one of the world’s leading female golf content creators with over half a million Instagram followers said: “This event is a perfect example of how golf is evolving to connect with younger audiences. The Hero Dubai Desert Classic has always been a prestigious event, and now, with the Creators Dubai Desert Classic, we have the chance to show that golf can be fun, engaging, and accessible to everyone.”
Simon Corkill, Executive Tournament Director of the Hero Dubai Desert Classic, added:
“The Creators Dubai Desert Classic is a testament to the evolving landscape of golf. By collaborating with some of the most engaging content creators in the golf community, we’re building a bridge between the traditional and modern worlds of the sport. This event is not just about showcasing golf but about expanding its reach, connecting with younger fans, and creating unforgettable experiences for everyone involved.”
