After nearly two decades of leadership at the St Andrews Links Golf Academy, Steve North has made the exciting decision to embark on a new chapter in his career as the Director of Academies for Golf Saudi.

Steve’s journey, marked by groundbreaking initiatives, leadership in golf education, and a passion for growing the game, now leads him to a rapidly evolving golfing hub: Saudi Arabia.

Now, as Steve embarks on his new journey as the Director of Academies for Golf Saudi, the scale of his work is to expand in a remarkable way. Golf Saudi is positioning itself as a transformative force in the global golf industry, and Steve is eager to play a central role in this bold new vision.

“In short, my new role will help promote the development of golf, including increasing participation, building internal/external coaching platforms, driving innovation and education throughout the Kingdom of Saudi Arabia” said Steve.

Kipp Popert competing in the Saudi Open – Golf Saudi

Saudi Arabia’s ambitious plans for golf include the construction of over 40 golf academies across the Kingdom, each equipped with the latest coaching technologies. North’s role will be crucial in creating accessibility to golfers of all ages and skill levels.

“The Golf Saudi scale, vision and ambition are truly remarkable and part of my undertaking will be the design of 40+ facilities, naturally each will include a fantastic team, with the very latest state-of-the-art coaching/fitting technologies,” North stated.

“I am extremely excited to be joining an amazing team in Riyadh and look forward to hitting the ground running, very soon.”

Saudi Arabia’s sports landscape is undergoing a dramatic transformation, and golf is at the heart of that evolution. With the backing of the Saudi government, the Saudi Golf Federation, and the ambitious Golf Saudi initiative, the country is investing heavily in both facilities and talent development. This vision is aimed at not only making golf accessible to Saudis but also positioning the Kingdom as a key player on the global golf stage.

Main Image: Steve North Facebook