The DP World Tour and HSBC have signed an agreement that will see one of the world’s largest banking and financial services organisations remain as Title Partner of the Abu Dhabi HSBC Championship for the 2024 edition of the tournament. This extends a partnership that first began in 2011.
The 19th Abu Dhabi HSBC Championship will be held at Yas Links on Yas Island from November 7-10 and the Rolex Series event is now the first of two tournaments in the new season-ending DP World Tour Play-Offs. It will feature the leading 70 players on the Race to Dubai Rankings in partnership with Rolex, with the top 50 at the end of the tournament qualifying for the season-ending DP World Tour Championship in Dubai. The two Play-Off events in the United Arab Emirates will have a combined prize pool of $19 million.
Victor Perez celebrates with his caddie James Erkenbeck after he had holed his second shot from the green-side bunker for a birdie en route to victory at the Abu Dhabi HSBC Championship. David Cannon
Speaking about the new agreement Jonathan Castleman, Global Head of Brand at HSBC, said: “We are thrilled to continue our long-term partnership with the Abu Dhabi Sports Council and DP World Tour as the Abu Dhabi HSBC Championship returns to Yas Island for the third consecutive year.
“The new format DP World Tour Play-Offs sees the tournament entering a new era, and HSBC has been supporting growth ambitions and opportunities across the UAE since we first opened our doors for business here more than 75 years ago. We can’t wait to welcome fans old and new to Yas Links in November.”
Max Hamilton, Group Commercial Director of the DP World Tour, added: “HSBC’s excellence in partnership activation, honed by supporting the game of golf for many years, has been pivotal in building the tournament into what it is today. The event’s new November slot within the DP World Tour Play-Offs will further elevate its profile as world-class golfers descend on Yas Links once again.”
Main Image: Andrew Redington – Getty Images
