Green Valley Holdings, the company behind Luxury Carts, Oasis Hills Landscaping, The Garden Concept, Oasis Community Sports and Oasis Battery Solutions, Tasco and Tanaqol, is gearing up for global growth.

Golf Digest Middle East met up with Nathan Williamson, Green Valley Holdings CEO, to discuss the expansion and new growth areas of the business over the last two quarters.

“Our business model is based on our key guiding principle: We invest in the future, and our aim as a group is to create an environmentally friendly end-to-end solution for our customers from the supply of machinery, batteries and vehicles to landscape maintenance, the construction of sporting venues and sports facility management, as well as a garden retail concept,” he explained. 

Green Valley Holdings Chairman Sheikh Abubakr O Balubaid & CEO Nathan Williamson. Image supplied

“In the last six months, we have focused on geographical expansion, successfully opening new doors across the region including our exciting new Luxury Carts showroom in Abu Dhabi, plus we will open our first Luxury Carts showroom in Riyadh this October offering golf carts, power sports vehicles and more in a purpose-built showroom and workshop. We are also opening businesses in the UK and expanding in the Gulf by opening a branch in Qatar.

“Furthermore, we have elevated our online presence and e-commerce with a relaunched Garden Concept site, as well as launching our first online shop for Luxury Carts in the UAE, offering customers the chance to select, browse and buy spare parts, accessories and more. They can also directly request test drives and quotes for our golf carts and other vehicles.

Image supplied

“The group continues to grow in Saudi Arabia via our landscaping capabilities with Oasis Hills successfully winning key projects. With Luxury Carts, we have grown via the hospitality industry as well as rentals — being the main provider of mobility solutions for each major event in the Kingdom.

“We truly believe in the synergies across our businesses and offer products in the same sectors to leverage our expertise, and to provided stronger and faster growth to the brands.”

“The golf industry is and has always been our heartland and where we will continue to play, however with the operational strength we now have, our opportunities also lie further afield.”

Main image: supplied