By Coleman Bentley
One of the greatest traditions of the Tradition Unlike Any Other is the Masters Golf Shop—an oasis within an oasis, lined not with cool water and shady palms, but with glimmering racks of Masters goodies stretching as far as the eye can see. With no patrons allowed on the grounds due to COVID-19 last fall, however, the Masters Golf Shop was forced to shut its doors. It was a sad day for golf fans everywhere, but luckily the merchandise minds over at Masters HQ cooked up an alternative, making official Masters wares available online for the first time ever via the Masters Patron Shop. As your closet can already attest, it was a hit.

While a limited number of fans will return to Augusta National this spring, the good news for the rest of us is that the online Masters Patron Shop is set make its return, and by the looks of things, that return is going to be absolutely triumphant.

Is it possible for eyes to salivate? Needless to say, these beauties—each coming in a colour scheme befitting the contents of their given sandwich—are going to go fast when the online shop opens exclusively for current and former patrons on March 29th. Consider this your warning. Get your credit info punched into Google. Make sure you have PayPal Express Checkout setup. You’re going to need a quick trigger finger to snag what is sure to be one of the hottest hot-ticket items in recent Masters merch memory, but the effort (and expense, we’re sure these aren’t ten-dollar tees) will be worth it in the long run.

As for the turkey and cheese fans in the audience, word is out on what, if any, signature merch you’ll be getting this year. But keep your ear to the ground and the dial tuned to Golf Digest, the home for all your Masters sandwich merchandise needs.