AR
As excitement builds for the return of the PIF London Championship to Centurion Club from 6-9 August, the global evolution of golf reaches a new milestone.
Today, Five Iron Golf, the global leader in indoor golf and entertainment with locations across 20 states and 7 countries, officially announces the opening of its United Kingdom flagship at 1 Finsbury Avenue, Broadgate, London. This expansion serves to bridge the gap between world-class elite competition and accessible, year-round leisure participation.
This launch represents a pivotal moment for the PIF Global Series, a strategic initiative driven by Golf Saudi to redefine the golf ecosystem through innovation, accessibility, and community engagement.
Following the successful introduction of the Five Iron Golf flagship at the PIF Tower in Riyadh earlier this year, the London opening signifies a commitment to creating modern entry points for golfers of all levels across the world’s major financial hubs.
PIF London Championship
The PIF London Championship, a cornerstone of the Ladies European Tour, will feature a powerhouse field of 120 players competing for a 2 million purse this August. The new Broadgate venue offers fans, corporate partners, and media a unique, high-tech environment to engage with the sport during the lead-up to the tournament.
By combining industry-leading TrackMan simulator technology with professional-grade instruction and a vibrant social atmosphere, Five Iron Golf brings the future of the game to the heart of the city. Whether for corporate team building, professional coaching, or casual social play, the venue serves as a year-round catalyst for the same grassroots growth championed by Golf Saudi’s broader international vision.
“The opening of Five Iron Golf in London is more than just a new venue, but a testament to the global growth and modernisation of the game of golf. Our mission is to make golf for everyone by delivering a dynamic, entertaining and inclusive way to experience the game. We are uniting the elite, high-intensity competition witnessed at the PIF London Championship with the inclusive, technology-driven model of Five Iron. We continue to create a seamless pathway for fans and professionals alike to participate in the sport.”, says Eric Parker, CEO of Five Iron Golf UK.
PIF London Championship
The tournament represents the continuous investment of Golf Saudi in women’s professional golf, and this year, the spirit of the event extends into the heart of London. The Broadgate location features eight state-of-the-art simulators, access to more than 440 world-famous golf courses, professional coaching, premium hospitality spaces for corporate functions, and a full-service bar and kitchen, all designed to offer the same elevated experience synonymous with the PIF Global Series.
Golf Saudi is dedicated to building a sustainable and inclusive golf ecosystem in Saudi Arabia and beyond. Through the PIF Global Series, Golf Saudi continues to invest in the long-term future of professional and grassroots golf. Founded in New York in 2017, Five Iron Golf is the world’s premier urban golf experience, combining high-tech simulators, professional instruction, and top-tier hospitality to make the game of golf more accessible and enjoyable for everyone.
Five Iron Golf, located at 1 Finsbury Avenue (London, EC2M 2PF), is currently in its soft-launch phase and open for exclusive preview events and bookings ahead of its official grand opening in September.
Meanwhile, the PIF London Championship returns to the Centurion Club in St Albans from August 6 to 9, 2026.
Follow Golf Digest Middle East on social media
Main Image: Five Iron Golf
