The Masters will have a new food item on the menu at Augusta National this year. And it sounds like patrons with a sweet tooth are going to be big fans.
Thanks to Tee Times on X for noticing this new concessions option. Introducing the Masters . . . Candy Bar. And we haven’t been this excited for a change to the Masters menu since they added their Crow’s Nest beer five years ago.
⛳️ 🍫 #NEW: While last year’s addition to #TheMasters menu was met with mixed feedback (tomato pie), 2026’s will surely be a hit.
ANGC has partnered with Bitzel’s, an artisan chocolate factory near Atlanta to produce the official “Masters Candy Bar” which debuts this year! pic.twitter.com/KeKjupxgRS
— Tee Times (@TeeTimesPub) March 18, 2026
OK, so the name could use a little work, but it seems like this could be a hit next month. “A dark-milk chocolate blend with caramel, rice crisps and hazelnut crunch”? Yeah, that’s going to be good. According to the tweet, the Masters has partnered with Bitzel’s, an artisan chocolate factory near Atlanta, to make the treat.
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The Masters website also listed the new candy bar on this handy list of all its concession items—along with any associated allergies to watch out for:

Last year, the Masters added the “Savoury tomato pie” to mixed results, but as you can see, it’s back on the menu for this year. And on Tuesday, Augusta National announced patrons who aren’t fortunate enough to attend the tournament this year will once again be able to order some of the event’s food through it’s Taste of the Masters packages.
Elevate your watch party for the 90th Masters Tournament, April 9-12. Taste of the Masters hosting kits are now available at https://t.co/rSr9YUhCX2. pic.twitter.com/QopwXmoT9C
— The Masters (@TheMasters) March 17, 2026
It’s unclear how much the new Masters candy bar will cost, but, as we know with this tournament, it won’t cost you much to try one.
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