Mike Ehrmann
By Coleman Bentley
On Tuesday, the PGA Tour announced its new Player Impact Program. A $40-million-dollar piggybank, the PIP will financially reward players who are judged to have driven the most fan and sponsor engagement (read: are the funniest on Twitter) over the course of a single season. After the end of the Tour Championship each fall, the $40 million will be distributed amongst the top 10 players based on FedEx Cup Rank, Google search popularity, Nielsen Brand exposure, and a variety of other factors, with the top TikTok star taking home a whopping $8-million windfall.
With that kind of money on the line, you better bet the games have already begun. First, 140 280-character wunderkid Max Homa came at the competition and, as the kids say, did not miss.
Basically me to all the PGA Tour guys who will be upping their activity on this soul sucker of an app pic.twitter.com/RkoaHsgNKB
— max homa (@maxhoma23) April 20, 2021
RELATED: PGA Tour implements $40 million bonus pool rewarding high-profile tour pros
Then Harry Higgs threatened to take his shirt off. Tour officials have yet to confirm if OnlyFans contributes to your PIP ranking.
?? https://t.co/lm9PUwilMr pic.twitter.com/LV2NZw7h0v
— Harry Higgs (@harryhiggs1991) April 21, 2021
Even the BryanBros saw an opportunity to reinvest their long-stagnant trick-shot capital.
Needless to say, we eagerly await Phil’s retort. We’re sure he’s oiling up the calves and throwing another log on the Phireside as we speak. As for the rest of the PGA Tour? They better find their thing and fast. Juggling, ventriloquism, cultivating the physique of Godzilla. Whatever it takes. The PIP Tour is here to stay.