Golf in Saudi Arabia is set to embark upon the next phase of its growth, following the appointment of Noah Alireza as new CEO of Golf Saudi. He succeeds Majed Al Sorour in the role.

Alireza is a former member of the Saudi Arabian national team who has represented his country at the Asian Games. He brings a wealth of experience in strategic advisory serving some of Saudi Arabia’s most influential entities within the public and private sectors, is a lifelong student of the game of golf.

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Alireza’s remit will be to activate and accelerate Golf Saudi’s mandate in creating and serving new demand for golf in Saudi Arabia, through mass participation programmes and increasing access to the sport in the country.

AlSorour, whose four years at the helm saw unprecedented progress in Saudi Arabia’s golfing landscape, will remain as Board Member of Golf Saudi, Board Member and Deputy Chairman of the Saudi Golf Federation and Secretary of the Arab Golf Federation.

Since its formation in 2018, Golf Saudi has created opportunities for more people to experience the benefits of golf. In the last year alone, over 50,000 individuals have been introduced to golf through a wide variety of activities.

“I’m honoured to start this role and be part of the future of the Golf ecosystem in Saudi,” said Alireza. “Golf Saudi is set to deliver significant initiatives and programmes aligned with the objectives of Vision 2030 to improve quality of life and sports mass participation; my goal is to ensure that the acceleration and activation of these creates a highly significant impact on the nation.

“The task at hand is to further enhance the country’s masterplan for golf and, in hand with private and public sector bodies, create an unparalleled ecosystem which derives incredible value for the people of Saudi Arabia and visitors from around the world.