Thomas worked his way back to the top spot in golf by capitalising on a strong iron game that saw him rank first in strokes gained/tee-to-green and second in strokes gained/approach-the-green.Continue Reading
Collin Morikawa on the key equipment change that led to victory at Muirfield Village
A star that continues to rise, Morikawa spoke with Golf Digest equipment editor E. Michael Johnson about the clubs in his bag, the key change he made to his putter at the Workday and the most unusual things he keeps in his bag.Continue Reading
The clubs Bryson DeChambeau used to win the 2020 Rocket Mortgage Classic
At the Rocket Mortgage Classic, DeChambeau finished off his four-tournament run with a final-round 65, amplifying his bulk-up-for-more-distance strategy.Continue Reading
Inventors of E-Z Lyft, the golf-ball retriever that clips onto a flagstick, reflect on their product’s surge in popularity
By Brian Wacker It was a mid-April Thursday afternoon, and Dave Taylor and Roger Hood were glued to their computer screens, hoping it would update with the very first order for the Golf Ball E-Z Lyft, a contraption the two men from upstate New York designed to make retrieving a ...Continue Reading
10 potential problems with your golf equipment
"A good craftsman never blames his tools" is a popular adage in golf, yet not always accurate.Continue Reading
Winner’s Bag: Daniel Berger’s equipment at the Charles Schwab Challenge
Berger has put a renewed emphasis on working on his short game.Continue Reading
Former PGA champ to use steel-shafted driver at Charles Schwab Challenge
Some players have used the downtime to work on their equipment for the PGA Tour’s re-start at the Charles Schwab Challenge, but former PGA Championship winner Jimmy Walker took it to a new level.Continue Reading
Equipment reps are busy getting players ‘reunited’ with their clubs ahead of PGA Tour restart
As the PGA Tour returns to action next week at the Charles Schwab Challenge at Colonial Country Club in Fort Worth...Continue Reading
Justin Rose officially splits from Honma
Mike Ehrmann By Joel Beall The worst-kept equipment secret in golf has been made official. Months after putting a competing manufacturer’s clubs in play, Justin Rose has split from Honma. The two sides confirmed the news in a joint statement. “For over a year, Justin worked closely with our team ...Continue Reading
How Tiger Woods sparked a dramatic shift in the golf-ball business
It was May 2000 when Hal Sutton heard that Tiger Woods had changed from a wound Titleist Professional 90 golf ball to Nike’s solid-core, urethane-covered Tour Accuracy sphere. Said Sutton, “That can be a very dramatic change in a person’s life.”Continue Reading
Callaway CEO forgoing his salary in wake of coronavirus pandemic
Callaway CEO and President Chip Brewer is forgoing his base salary in response to the effects of the COVID-19 coronavirus on the company’s earnings.Continue Reading
Justin Rose’s endorsement deal with Honma likely over
Well, that escalated quickly.Continue Reading
TaylorMade Pix 2.0 balls developed through the scientific perspective of a tour player
The TaylorMade TP5 Pix 2.0 balls reflect the next iteration of the company’s approach to adding flashes of colour to a white golf ball to improve focus and enhance performance. Continue Reading
Titleist AVX gets upgrade focused on speed through larger core and thinner urethane cover
The new combination in the AVX works to continue the ball’s performance metrics as Titleist’s softest feeling, lowest spinning and lowest launching premium ball in the family led by the perennial top-selling Pro V1 and Pro V1x.Continue Reading
Bridgestone Golf leans on its institutional knowledge—and Tiger Woods—in the development of its Tour B ball line
Bridgestone Golf’s new Tour B line of premium, multilayer urethane covered balls—like its previous Tour B line—again will offer four options, more than any other major brand.Continue Reading
Callaway Chrome Soft family different from each other to better meet the needs of individual players
The Callaway Chrome Soft golf ball franchise grew out of a stated mission to think about the performance requirements and ultimately the design of a golf ball in a different way than other companies thought of golf ball technology. Continue Reading
Callaway’s Mavrik irons expand on use artificial intelligence to produce a distance-driven lineup
The new Callaway Mavrik irons, which includes three models, expands on the company’s use of artificial intelligence, stretching its use from its metalwoods down to its irons.Continue Reading
Callaway Mavrik metalwoods use artificial intelligence to push face and head designs to optimise specific player needs
The Callaway Mavrik line of metalwoods certainly takes a cue from its name.Continue Reading
