You definitely play a driver with a graphite shaft, and there’s a good chance you’ve seen or use graphite shafts in irons, too. But your putter?Continue Reading
The wait is over. New Callaway Apex, Apex Pro irons and Apex hybrid make their debut
Three years, Three months and six days. That’s how long golfers have had to wait for the introduction of the next iteration of Callaway’s Apex and Apex Pro irons as well as its player’s-style Apex hybrid.Continue Reading
Callaway updates PM Grind wedge with input from two wedge gurus, including namesake Phil Mickelson
Callaway’s new PM Grind wedge is a collaboration between Phil Mickelson and Roger Cleveland.Continue Reading
TaylorMade M5, M6 drivers stretch limits of speed—and manufacturing
The new TaylorMade M5 and M6 drivers are about many things, but mostly they’re about being so fast they’re just this side of illegal.Continue Reading
Justin Rose signs with Honma; multi-year, 10-club deal could include driver, irons, wedges
Justin Rose’s new endorsement contract with Japanese luxury equipment brand Honma, hinted at almost two months ago, became official today.Continue Reading
Callaway Epic Flash drivers on USGA conforming list
It appears Callaway is ready for its followup to its most successful driver in decades. The Epic Flash, expected to be launched to the public early next year, has made its way this week to the USGA’s list of conforming drivers.Continue Reading
Justin Rose to leave TaylorMade, expected to sign with Honma
It appears that Justin Rose, the No. 1 player in the world, the current Olympic Gold medalist and the recently crowned FedEx Cup champion, is leaving the only equipment company he has known in his 20-year professional career.Continue Reading
Callaway and Acushnet both report strong growth in earnings
Callaway and Acushnet, two of golf’s leading equipment companies and its two most prominent publicly traded companies, both released continued positive earnings reports in the last few weeks, and their enthusiasm doesn’t appear to be limited to the current quarter, either.Continue Reading
Check out what new PGA Tour winner Cameron Champ did to his driver just before teeing off in the final round
Cameron Champ’s reputation proceeds him. Continue Reading
TaylorMade Golf to skip the upcoming PGA Merchandise Show in Orlando
In a statement, TaylorMade CEO David Abeles seemed to suggest there were better ways for his company to spend its marketing dollars than at the PGA Show.Continue Reading
The story behind the Nike club that never was that took the Internet by storm this week
Nike bowed out of the equipment game in 2016. That didn’t stop a Swoosh club from taking the Internet by storm this week.Continue Reading
