Well, that escalated quickly.Continue Reading
TaylorMade Pix 2.0 balls developed through the scientific perspective of a tour player
The TaylorMade TP5 Pix 2.0 balls reflect the next iteration of the company’s approach to adding flashes of colour to a white golf ball to improve focus and enhance performance. Continue Reading
Titleist AVX gets upgrade focused on speed through larger core and thinner urethane cover
The new combination in the AVX works to continue the ball’s performance metrics as Titleist’s softest feeling, lowest spinning and lowest launching premium ball in the family led by the perennial top-selling Pro V1 and Pro V1x.Continue Reading
Bridgestone Golf leans on its institutional knowledge—and Tiger Woods—in the development of its Tour B ball line
Bridgestone Golf’s new Tour B line of premium, multilayer urethane covered balls—like its previous Tour B line—again will offer four options, more than any other major brand.Continue Reading
Callaway Chrome Soft family different from each other to better meet the needs of individual players
The Callaway Chrome Soft golf ball franchise grew out of a stated mission to think about the performance requirements and ultimately the design of a golf ball in a different way than other companies thought of golf ball technology. Continue Reading
Callaway’s Mavrik irons expand on use artificial intelligence to produce a distance-driven lineup
The new Callaway Mavrik irons, which includes three models, expands on the company’s use of artificial intelligence, stretching its use from its metalwoods down to its irons.Continue Reading
Callaway Mavrik metalwoods use artificial intelligence to push face and head designs to optimise specific player needs
The Callaway Mavrik line of metalwoods certainly takes a cue from its name.Continue Reading
Sergio Garcia spotted with Ping clubs; Callaway confirms split with former Masters champ
Sergio Garcia is making his 2020 debut this week at the Abu Dhabi HSBC Championship. And he will be doing so with new sticks in tow.Continue Reading
New TaylorMade SIM Max and Max OS irons find new ways to add face flex
The new TaylorMade SIM Max and Max OS irons come from a lineage of designs aimed at making the face more flexible. Continue Reading
TaylorMade SIM family of metalwoods change shape to bring more speed and forgiveness
The new TaylorMade SIM family of metalwoods reflect a distinct departure in shape for a distinct purpose.Continue Reading
The 9 most interesting golf equipment stories of 2019
The past year had no shortage of newsworthy stories when it came to the golf equipment scene on the professional tours.Continue Reading
Winner’s bag: Tiger Woods’ equipment at the Zozo Championship
As is often the recipe for a Woods win, the 15-time major champion combined superb iron play with timely putting. Continue Reading
Golf equipment truths: Do drivers lose their pop?
Golf Digest’s equipment editors, Mike Stachura and E. Michael Johnson, have covered the golf equipment business for decades, and there are few who know the equipment industry better.Continue Reading
Tiger Woods spotted practicing with a unique-looking putter before Skins Game
Tiger give those paying close attention something to gawk on the practice putting green prior to MGM Resorts The Challenge: Japan Skins.Continue Reading
Golf equipment truths: How much distance can you expect from new clubs?
Have a question about your golf equipment that you’ve always wondered about? Two of golf’s most knowledgable gearheads are sharing their knowledge with you.Continue Reading
Henrik Stenson felt ‘sad’ after replacing one of the world’s most famous golf clubs
Breaking up his hard to do—especially with something that helped win a claret jug and a FedEx Cup.Continue Reading
Winner’s Bag: Cameron Champ’s equipment at the Safeway Open
Cameron Champ won his second career PGA Tour title at the Safeway Open and did so in pretty much the manner one would expect: using his considerable length off the tee to set up the rest of his game.Continue Reading
Akshay Bhatia, 17, signs with Callaway ahead of professional debut
The end of one era and the beginning of another continues for Akshay Bhatia, who announced overnight that he has signed an endorsement deal with Callaway.Continue Reading
